One of the questions I get asked all the time is, do you need to have established media relationships in order to secure coverage? The answer is no – but it is a little nuanced, because having relationships with the media can certainly help generate opportunities. It’s important to know that journalists have and always …
Continue reading “MEDIA RELATIONSHIPS – CAN YOU SECURE COVERAGE WITHOUT THEM?”
In this week’s #FreeAdviceFriday we hear from Georgia Bainbridge, Business Director Integration, Social and Content from Thrive PR and Communications. Georgia leads the Content offering for the agency, working with some of Australia’s biggest brands and talks about the importance of Content in PR – but she also says it doesn’t have to break the …
Continue reading “PRO PR TIPS: MAKE READY TO GO CONTENT A PRIORITY”
In our first ‘Media Spotlight’ column for the year, we are very fortunate to speak with Katie Gregory who is a Reporter and Producer for Reuters (international news agency) based in the US. Katie has worked for Reuters in both London and New York City since 2014 and covered news stories ranging from Royal weddings …
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Welcome back to our very first instalment of #FreeAdviceFriday for the brand-new year and to kick things off we hear from Gerard Doyle, founder of Fractal marketing consultancy who help innovative Startups find more customers and realise their business potential. While Gerard has some controversial views about the value of a traditional newspaper, he has …
Here we are back in the saddle for another year and for our very first ‘Ask The Influencer’ instalment (of the year) I’m thrilled to welcome the ever-popular Olivia White from House of White. We spoke to Olivia to get her take on what she believes is the key to a successful influencer and brand partnerships …
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As the year comes to a close its natural for us all to reflect and in doing so I’ve realised that tomorrow will be exactly six months to the day that I officially launched The PR Toolkit. If you’d have asked me this time last year if I could have pictured myself where I …
Welcome to the latest edition of #FreeAdviceFriday – where we speak with leading representatives from across the PR industry. This week we speak with the very accomplished Symon Madry – Practice Head, Technology and Business at Red Havas (scroll below to check out his impressive list of achievements!) Here’s Symon’s advice for small businesses just …
Continue reading “HOW TO GET YOUR NAME – AND OPINION – OUT INTO THE WORLD”
In this week’s Media Spotlight: 3 Questions With… …we welcome Cara Jenkin, News Limited Careers Editor, who shares some valuable insights on how and when to pitch to the media. She also talks about the power of a case study in shaping a story and using the human-interest element to bring it to life. Please …
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Welcome to this week’s instalment of ‘Ask The Influencer’ – this is where we speak with established influencers to get their take on what small businesses need to know and do in order to create successful influencer partnerships that can help build their brand or business. This week we speak with Emily Jade O’Keeffe, radio …
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To be successful with media relations you first need to understand the role of the media – and that is to deliver a good story that is interesting and relevant to their readers. Good quotes and good pictures also help. While you want to promote your business and gain positive exposure, the media’s focus on …
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