PR Manuals & Toolkits | How To Do Your Own PR

Manuals and Toolkits

Consider this your PhD in PR – without the lengthy lectures, boring textbooks and late-night assignments. Learn more from these DIY manuals than you ever would in any lecture theatre (sorry uni, but it’s true) and become an overnight PR expert.

Mastering the Art of Media Relations

A comprehensive handbook on how to generate publicity for your business, offering secrets of the trade, industry resources and a step by step guide to becoming a publicity pro in no time.

$299

Influencer Engagement 101

Everything you need to know about influencer marketing, from understanding the power of content and audience engagement, to identifying the best and most impactful influencers for your brand. We share our ten-step process for using influencers to create brand impact.

$199

Media Training for Beginners

A beginner’s guide to understanding the media landscape. Learn how to prepare for and control the media interview as we share our top five steps to mastering the media exchange.

$199

News Generation:
A How To

The media loves data. This manual offers an insider’s guide on how to use consumer research and data to generate news hooks. A tried and tested tactic for major brands and organisations across the globe.

$149

Issues Management Communications Plan

A ready-made communications plan to help you predict, prepare and plan for an issue or adverse event that may impact your business. We’ll outline the steps to take to maintain a positive public image throughout the event.

$249

Media List

With more than 400 contacts, get access to the major newsrooms across Australia including television, print and radio.

$199

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