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Welcome to the PR Toolkit blog where we regularly share our news and views. We also hear from industry experts, the media and influencers, so keep checking in to keep up to date with the latest industry news or subscribe below.

PR Toolkit s-o-c-i-a-l-c-u-t-FluPNkHfCTs-unsplash PR Intel & Expertise | DIY PR | Media Release Example

MEDIA SPOTLIGHT: 3 QUESTIONS WITH STEPHANIE HUNT FROM STORYFUL

Hello and welcome back to Media Spotlight: 3 Questions with… This week we sit down with Stephanie Hunt who is a Senior Editor (APAC) at …

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PR Toolkit Georgie- PR Intel & Expertise | DIY PR | Media Release Example

FREE ADVICE FRIDAY WITH GEORGIE CAVANAGH, PR PRO AND CO-FOUNDER OF CARLOTTA + GEE

I’m so excited to share with you a special edition of #FreeAdviceFriday – so much so that I decided to post this on a Thursday! …

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PR Toolkit Hollywood PR Intel & Expertise | DIY PR | Media Release Example

ANOTHER FIVE TACTICS FOR BOOSTING MEDIA APPEAL

Welcome back! Last week we shared the first five of our top ten editorial tactics for enhancing newsworthiness. And here with are with a next …

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PR Toolkit tactic PR Intel & Expertise | DIY PR | Media Release Example

FIVE EDITORIAL TACTICS TO ENHANCE NEWSORTHINESS

If you read our previous blog, you know that over the next couple of weeks we’re going to be sharing with you some tried and …

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PR Toolkit Newsworthy PR Intel & Expertise | DIY PR | Media Release Example

HOW TO ENHANCE THE NEWSWORTHINESS OF YOUR STORY

If you’ve been following what we do here, you would have heard me bang on about the importance of newsworthiness when pitching stories to the …

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MEDIA SPOTLIGHT: 3 QUESTIONS WITH NEWS.COM.AU’S SHANNON MOLLOY

Welcome to The PR Toolkit’s Media Spotlight: 3 Questions With… column where we speak with journalists from across the country to get their inside scoop …

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PR Toolkit Alice-in-Healthyland PR Intel & Expertise | DIY PR | Media Release Example

ASK THE INFLUENCER: 3 QUESTIONS WITH ‘ALICE IN HEALTHYLAND’

Welcome to our next edition of Ask The Influencer: 3 Questions with… where we’re so fortunate to be speaking with mum-extraordinaire and all round sweetheart, …

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PR Toolkit media-release PR Intel & Expertise | DIY PR | Media Release Example

THE MEDIA RELEASE – WHAT IS IT EXACTLY?

Traditionally, the media release was the tool used to share announcements or deliver potential stories to journalists and newsrooms (historically via fax!). However, as the …

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PR Toolkit DONNA PR Intel & Expertise | DIY PR | Media Release Example

‘FREE ADVICE FRIDAY’ WITH ARUGA’S DONNA KRAMER

Hello and welcome to this week’s edition of #FreeAdviceFriday. For the uninitiated, this is where we speak with leading representatives from across the PR and …

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PR Toolkit launching-1 PR Intel & Expertise | DIY PR | Media Release Example

HOW TO BUILD A RELATIONSHIP WITH THE MEDIA

Last week we explored the million-dollar question of whether you need to have established media contacts in order to secure coverage. While the simple answer …

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