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Includes Mastering the Art of Media Relations plus a one-hour consultation.
$349
Valued at $449 (save $100)
BOOSTER BUNDLE
Includes Mastering the Art of Media Relations
plus a one-hour consultation and media release and pitch email review.
$449
Valued at $599 (save $150)
PRO PACKAGE
Includes Mastering the Art of Media Relations plus one-hour consultation as well as a media release and pitch email prepared for you. ,
$549
Valued at $749 (save $200)
Our 6-week (online) coaching program and media relations masterclass will teach you everything you need to know about using publicity and earned media to promote your business and boost your bottom line.
With personalised coaching and mentoring from Haylie Marchant – a 15+ year PR industry veteran – our signature course is loaded with expert intel and jam packed full of practical tools and real world examples that will give you the confidence to start doing your own PR – straight away!
If you want to know how to build your profile and start generating (FREE!) media exposure, all in a flexible online learning environment (read: learn at your own pace), then this is the course for you! Learn more below.
Here’s what you’ll learn:
Module 1: Intro to PR & Media Relations
We uncover the power of PR for your business and introduce you to the ‘science of newsworthiness’ and what it is that actually makes news.
Module 2: Key Messages & Media Materials
You’ll learn the importance of key messages and how to craft expert media materials such as a media release and pitch email.
Module 3: Selling Your Story
You’ll learn how to really sell your story to the media. We share the formula for crafting winning headlines and email introductions that grab the media’s attention.
Module 4: Engaging The Media
We share everything you need to know about engaging the media from identifying the best media contacts, to knowing how and when to contact them.
Module 5: Building Relationships & Newsworthiness
You’ll learn how to build and foster media relationships. We also share our Top 10 Editorial Tactics that will help you enhance the newsworthiness and media appeal of your stories.
Module 6: Media Meetings & PR Best Practice
Learn how to make your media work harder for you, and what you should (and shouldn’t!) be doing in order to get the most out of your PR efforts.
Bonus Module: Measuring Media Relations
Learn how to track and analyse the media coverage you secure. Because by doing this course and implementing everything you learn, you and your business will absolutely get featured in the media!
The course foundations are delivered via pre-recorded video tutorials. Added to this, there are also multiple opportunities for personalised coaching and direct teacher access which include:
The cost of the course is $1,997.
We also offer a part payment option of 2 x monthly instalments of $1,150
If you have any queries about the course, please email [email protected]
Keep up to date with the latest PR industry insights and much more.