Hello and welcome back to Media Spotlight: 3 Questions with… This week we sit down with Stephanie Hunt who is a Senior Editor (APAC) at Storyful. Storyful is a unique platform that was founded by pioneering journalists to be the first social media newswire. It was created out of the need to break the news …
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I’m so excited to share with you a special edition of #FreeAdviceFriday – so much so that I decided to post this on a Thursday! I haven’t done one of these columns for a while and for those who aren’t aware, this is where we speak with leading representatives from across the PR landscape who …
Continue reading “FREE ADVICE FRIDAY WITH GEORGIE CAVANAGH, PR PRO AND CO-FOUNDER OF CARLOTTA + GEE”
Welcome back! Last week we shared the first five of our top ten editorial tactics for enhancing newsworthiness. And here with are with a next instalment. Remember that not all stories or media concepts start with ground-breaking news value. However there are some simple tricks of the trade that can help you boost the media …
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If you read our previous blog, you know that over the next couple of weeks we’re going to be sharing with you some tried and tested tactics that seasoned PR pros use day in and day out to enhance the media appeal of their stories. As I mentioned previously, not all stories start out as …
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If you’ve been following what we do here, you would have heard me bang on about the importance of newsworthiness when pitching stories to the media. To put it simply, if your story is not newsworthy, then it’s going to be of limited interest to the media – which is the biggest mistake many people …
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Welcome to The PR Toolkit’s Media Spotlight: 3 Questions With… column where we speak with journalists from across the country to get their inside scoop on how best to engage with the media. This week we are very honoured to speak with the illustrious Shannon Molloy who is the Acting News Editor and Senior Reporter …
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Welcome to our next edition of Ask The Influencer: 3 Questions with… where we’re so fortunate to be speaking with mum-extraordinaire and all round sweetheart, Alice Bingham of Alice in Healthyland. Alice has recently given birth to baby number four (yes, FOUR!!) so we are delighted that she could take time out of her very …
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Traditionally, the media release was the tool used to share announcements or deliver potential stories to journalists and newsrooms (historically via fax!). However, as the industry has evolved it’s also become a bit more relaxed. While the media release definitely still has a role to play, the simple pitch email has become more of an …
Hello and welcome to this week’s edition of #FreeAdviceFriday. For the uninitiated, this is where we speak with leading representatives from across the PR and Communications landscape to get their expert advice on what small businesses should know and do when starting out with PR. This week we are very lucky to hear from Donna …
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Last week we explored the million-dollar question of whether you need to have established media contacts in order to secure coverage. While the simple answer is no, we discuss the benefits of having relationships with your target media. Now we’re going to look at how to go about building a relationship with the media. To …
Continue reading “HOW TO BUILD A RELATIONSHIP WITH THE MEDIA”
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