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PRO PR TIPS: MAKE READY TO GO CONTENT A PRIORITY

In this week’s #FreeAdviceFriday we hear from Georgia Bainbridge, Business Director Integration, Social and Content from Thrive PR and Communications. Georgia leads the Content offering for the agency, working with some of Australia’s biggest brands and talks about the importance of Content in PR – but she also says it doesn’t have to break the …

STOP DOING IT JUST BECAUSE EVERYONE ELSE IS…

This week’s #FreeAdviceFriday comes from Sally Tyrell, Director of Blackbird PR who stresses the importance of understanding your target market before embarking on any form of PR or communications activity. Here’s what Sally had to say: If you don’t know your customer or consumer, it is virtually impossible to effectively communicate and market to them. …

FREE ADVICE FRIDAY WITH SIX O’CLOCK’S PATRICK O’BEIRNE

Welcome to our first instalment of #FreeAdviceFriday where we’ll be speaking with PR professionals and industry leaders who kindly share their expertise and offer their own advice to support small businesses in building their own PR and communications programs. Kicking off this series we speak with Patrick O’Berine, Director of Six O’Clock Advisory, specialists in …