Welcome back! Last week we shared the first five of our top ten editorial tactics for enhancing newsworthiness. And here with are with a next instalment. Remember that not all stories or media concepts start with ground-breaking news value. However there are some simple tricks of the trade that can help you boost the media …
Continue reading “ANOTHER FIVE TACTICS FOR BOOSTING MEDIA APPEAL”
If you read our previous blog, you know that over the next couple of weeks we’re going to be sharing with you some tried and tested tactics that seasoned PR pros use day in and day out to enhance the media appeal of their stories. As I mentioned previously, not all stories start out as …
Continue reading “FIVE EDITORIAL TACTICS TO ENHANCE NEWSORTHINESS”
If you’ve been following what we do here, you would have heard me bang on about the importance of newsworthiness when pitching stories to the media. To put it simply, if your story is not newsworthy, then it’s going to be of limited interest to the media – which is the biggest mistake many people …
Continue reading “HOW TO ENHANCE THE NEWSWORTHINESS OF YOUR STORY”
Traditionally, the media release was the tool used to share announcements or deliver potential stories to journalists and newsrooms (historically via fax!). However, as the industry has evolved it’s also become a bit more relaxed. While the media release definitely still has a role to play, the simple pitch email has become more of an …
Last week we explored the million-dollar question of whether you need to have established media contacts in order to secure coverage. While the simple answer is no, we discuss the benefits of having relationships with your target media. Now we’re going to look at how to go about building a relationship with the media. To …
Continue reading “HOW TO BUILD A RELATIONSHIP WITH THE MEDIA”
One of the questions I get asked all the time is, do you need to have established media relationships in order to secure coverage? The answer is no – but it is a little nuanced, because having relationships with the media can certainly help generate opportunities. It’s important to know that journalists have and always …
Continue reading “MEDIA RELATIONSHIPS – CAN YOU SECURE COVERAGE WITHOUT THEM?”
To be successful with media relations you first need to understand the role of the media – and that is to deliver a good story that is interesting and relevant to their readers. Good quotes and good pictures also help. While you want to promote your business and gain positive exposure, the media’s focus on …
If you’re considering an influencer partnership and want to assess the potential value of an influencer to your business or brand, then its better to look at their (audience) engagement rate than the number of followers they have. Audience engagement is a measure of how active an influencer’s audience is, or how much the audience …
Continue reading “INFLUENCER ENGAGEMENT RATE VS. FOLLOWERS – WHAT’S MORE VALUABLE?”
Are you a small business or solopreneur who has been thinking about or contemplating the benefits of PR, but you simply don’t know where to start – and you certainly can’t afford to hire an expensive PR agency? We’ll here’s a little secret for you – absolutely anyone can do their own PR. Yes, that’s …
Continue reading “SEVEN STEPS TO MASTERING THE MEDIA PITCH “
I’ve said it before and I’ll say it again, that while PR is learned skill and an established craft, it’s certainly not rocket science. Anyone can do their own PR, they just need a bit of intel and someone with experience to show them how to do it. Here’s my six simple steps for DIY’ing …
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