If you’re considering an influencer partnership and want to assess the potential value of an influencer to your business or brand, then its better to look at their (audience) engagement rate than the number of followers they have. Audience engagement is a measure of how active an influencer’s audience is, or how much the audience …
Continue reading “INFLUENCER ENGAGEMENT RATE VS. FOLLOWERS – WHAT’S MORE VALUABLE?”
Are you a small business or solopreneur who has been thinking about or contemplating the benefits of PR, but you simply don’t know where to start – and you certainly can’t afford to hire an expensive PR agency? We’ll here’s a little secret for you – absolutely anyone can do their own PR. Yes, that’s …
Continue reading “SEVEN STEPS TO MASTERING THE MEDIA PITCH “
Welcome to our next instalment of Media Spotlight: 3 Questions with… This week we speak with the Nine Network’s Alison Ariotti who has enjoyed multiple roles with the network over the past 16 years, including reporting, presenting and being the Queensland correspondent for the TODAY Show for four years. Here’s Alison’s valuable insights… Please explain …
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I’ve said it before and I’ll say it again, that while PR is learned skill and an established craft, it’s certainly not rocket science. Anyone can do their own PR, they just need a bit of intel and someone with experience to show them how to do it. Here’s my six simple steps for DIY’ing …
In this week’s #FreeAdviceFriday column we hear from Nick Zonnios, Head of PR for Clemenger. The Clemenger Group is Australasia’s largest and most successful marketing communications companies. For those just getting started with PR, Nick’s advice is to first look inside your business to unearth stories and editorial opportunities. Because what you find, may just …
Here we are with our second instalment of ‘Media Spotlight: 3 Questions with…’. This is where we go inside the newsrooms and speak with journalists and producers from across Australia to get their insights on what they look for in a good story and their expert tips on how best to pitch the media. This …
Continue reading “MEDIA SPOTLIGHT WITH ABC RADIO’S KATHERINE FEENEY”
This week’s #FreeAdviceFriday comes from Sally Tyrell, Director of Blackbird PR who stresses the importance of understanding your target market before embarking on any form of PR or communications activity. Here’s what Sally had to say: If you don’t know your customer or consumer, it is virtually impossible to effectively communicate and market to them. …
Continue reading “STOP DOING IT JUST BECAUSE EVERYONE ELSE IS…”
Most people would recognise Instagram as the often highly curated, image-centric social media platform that has grown to become a significant revenue generating tool for influencers, brands and businesses alike. But is Instagram becoming more than just pretty pictures, branded partnerships, and sponsored content? Apparently so! According to a recent report by the Reuters Institute …
Continue reading “INSTA-NEWS: IS INSTAGRAM BECOMING MORE THAN JUST PRETTY PICTURES?”
Hello and welcome to the first instalment of our ‘Ask the Influencer’ series where we’ll speak with established personalities and social influencers to get their advice on how best to create meaningful partnerships with influencers, as well as their personal insights on the type of content that best engages their audience. First cab off the …
Continue reading “ASK THE INFLUENCER: 3 QUESTIONS WITH HAYDEN QUINN”
Welcome to our first installment of ‘Media Spotlight: 3 Questions with…’. In this series we’ll go inside the newsrooms and speak with journalists and producers from across Australia to get their insights on what they look for in a good story and tips on how best to pitch the media. Kicking things off we speak …
Continue reading “MEDIA SPOTLIGHT WITH THE TODAY SHOW’S LAUREN ELLIS”
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