What is PR? The illustrious question.

You may have heard the saying: “Advertising you pay for, PR you pray for” –  it’s a phrase I’ve used many times to try and describe what I do to friends and family who never truly understood PR or what I did for a living.

It’s a standout phrase because it’s true. PR is significantly more cost effective and can provide far more credibility than traditional advertising.

If done right, effective PR can work wonders for your business – it can create awareness, build reputation, establish brand trust and influence purchase decision, all of which goes a long way to helping boost your bottom line.

But while it might be more cost effective than other marketing functions, hiring a reputable agency does comes at a cost which doesn’t always guarantee results.

That is simply the nature of PR and earning attention, rather than paying for it. However, while results can’t be guaranteed, skilled operators and seasoned PR professionals do know how to make them happen.

The truth is, while there is an established art to effective PR, it’s certainly not rocket science and with the right intel and a little bit of know-how, anyone can do it. Even you!

And that is why we’ve created The PR Toolkit – to take the knowledge acquired over decades of consulting, working with leading brands throughout Australia and across the globe, to develop expert manuals to arm you with the intel and give you the confidence to do it too.

Our goal is to empower you to own and drive your own PR programs.

With The PR Toolkit, you get global agency expertise and the experience of a team of seasoned PR professionals, all without the hefty agency price tag.

We wish you all the very best for your PR and media endeavours and if you have any questions, please just drop us a line at [email protected].