Here’s what you’ll learn:

Module 1: Intro to PR & Media Relations
We uncover the power of PR for your business and introduce you to the ‘science of newsworthiness’ and what it is that actually makes news.
Module 2: Key Messages & Media Materials
You’ll learn the importance of key messages and how to craft expert media materials such as a media release and pitch email.
Module 3: Selling Your Story
You’ll learn how to really sell your story to the media. We share the formula for crafting winning headlines and email introductions that grab the media’s attention.
Module 4: Engaging The Media
We share everything you need to know about engaging the media from identifying the best media contacts, to knowing how and when to contact them.
Module 5: Building Relationships & Newsworthiness
You’ll learn how to build and foster media relationships. We also share our Top 10 Editorial Tactics that will help you enhance the newsworthiness and media appeal of your stories.
Module 6: Media Meetings & PR Best Practice
Learn how to make your media work harder for you, and what you should (and shouldn’t!) be doing in order to get the most out of your PR efforts.
Bonus Module: Measuring Media Relations
Learn how to track and analyse the media coverage you secure. Because by doing this course and implementing everything you learn, you and your business will absolutely get featured in the media!

The course foundations are delivered via pre-recorded video tutorials. Added to this, there are also  multiple opportunities for personalised coaching and direct teacher access which include:

• Your 1:1 mentoring session (you choose when to schedule this)
• Fortnightly group Q&A calls;
• Access to the private members Facebook group; and
• Opportunities to submit work for review and feedback

The cost of the course is $1,997.
We also offer a part payment option of 2 x monthly instalments of $1,150

If you have any queries about the course, please email [email protected]