Here we are with our second instalment of ‘Media Spotlight: 3 Questions with…’.
This is where we go inside the newsrooms and speak with journalists and producers from across Australia to get their insights on what they look for in a good story and their expert tips on how best to pitch the media.
This week we speak with Katherine Feeney, ABC Radio Afternoons Presenter – Brisbane and Queensland
- Please explain your role within the newsroom:
I present the state-wide afternoons program for ABC local radio, covering news, analysis and light entertainment.
- What do you look for in a good story?
I look for something that has immediate relevance to the listener; something that cuts through at a personal level.
- What advice do you have for small businesses who are pitching the media for the very first time?
Make sure your story is a story – something that generates an ‘ah’ moment (as in, ‘ah!’ I didn’t know that; ‘ah!’ I’m so glad I now know that; or ‘ah!’ that makes me feel something…) hopefully in a good way.
If you want to learn more about pitching the media and securing FREE media coverage for your brand or business, then check out our Mastering the Art of Media Relations toolkit which is jam packed full of industry secrets and expert tips to help you become an overnight PR pro!