Most people would recognise Instagram as the often highly curated, image-centric social media platform that has grown to become a significant revenue generating tool for influencers, brands and businesses alike. But is Instagram becoming more than just pretty pictures, branded partnerships, and sponsored content? Apparently so! According to a recent report by the Reuters Institute …
Continue reading “INSTA-NEWS: IS INSTAGRAM BECOMING MORE THAN JUST PRETTY PICTURES?”
A couple of weeks ago, Bauer Media Australia announced the closure of eight of its magazine titles, citing the impact of COVID-19 on the advertising market. Following a temporary pause in May during nation-wide lockdown, titles including Harper’s Bazaar, Elle, InStyle, Men’s Health, Women’s Health, Good Health, NW and OK! will no longer be published. …
Continue reading “THE BAUER CLOSURES AND WHAT THIS MEANS FOR THE FUTURE OF PR”
Colleagues of mine have often joked about my obsession with measuring commercial impact. When I’d review a case study or evaluation report from an impressive campaign filled with all sorts of amazing metrics, my immediate instinct was to scan the results section for the commercial impact analysis. If it didn’t exist, after congratulating the team …
Continue reading “WHY WE SHOUDN’T BE MEASURING COMMERCIAL IMPACT RIGHT NOW”
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