If you are just getting started with PR and about to embark on your first campaign, or pitch your first story to the media, it’s important to understand that timing really is everything. When it comes to media relations, you are ultimately at the beck and call of the ‘news agenda’. What this means is …
Category Archives: DIY PR
THE PR TOOLKIT VISION
What is PR? The illustrious question. You may have heard the saying: “Advertising you pay for, PR you pray for” – it’s a phrase I’ve used many times to try and describe what I do to friends and family who never truly understood PR or what I did for a living. It’s a standout phrase …