Welcome to our first instalment of #FreeAdviceFriday where we’ll be speaking with PR professionals and industry leaders who kindly share their expertise and offer their own advice to support small businesses in building their own PR and communications programs. Kicking off this series we speak with Patrick O’Berine, Director of Six O’Clock Advisory, specialists in …
Continue reading “FREE ADVICE FRIDAY WITH SIX O’CLOCK’S PATRICK O’BEIRNE”
A couple of weeks ago, Bauer Media Australia announced the closure of eight of its magazine titles, citing the impact of COVID-19 on the advertising market. Following a temporary pause in May during nation-wide lockdown, titles including Harper’s Bazaar, Elle, InStyle, Men’s Health, Women’s Health, Good Health, NW and OK! will no longer be published. …
Continue reading “THE BAUER CLOSURES AND WHAT THIS MEANS FOR THE FUTURE OF PR”
Colleagues of mine have often joked about my obsession with measuring commercial impact. When I’d review a case study or evaluation report from an impressive campaign filled with all sorts of amazing metrics, my immediate instinct was to scan the results section for the commercial impact analysis. If it didn’t exist, after congratulating the team …
Continue reading “WHY WE SHOUDN’T BE MEASURING COMMERCIAL IMPACT RIGHT NOW”
If you are just getting started with PR and about to embark on your first campaign, or pitch your first story to the media, it’s important to understand that timing really is everything. When it comes to media relations, you are ultimately at the beck and call of the ‘news agenda’. What this means is …
What is PR? The illustrious question. You may have heard the saying: “Advertising you pay for, PR you pray for” – it’s a phrase I’ve used many times to try and describe what I do to friends and family who never truly understood PR or what I did for a living. It’s a standout phrase …
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